This week I’ll be kicking off a very exciting market research project. Working with a team of four Kenyan university students, we’ll conduct a series of focus groups and in-home interviews. I’ve developed a 36 question survey to gather information on four critical research objectives:
- Develop an understanding of the needs/demands of the community regarding drinking water
- Determine competition / alternatives to water filters and their pros and cons
- Determine a price people will be willing to pay for a filter
- Determine viable distribution channels for filters
I’ll be posting interesting insights from these interviews over the next few weeks, so stay tuned. If anyone is interested in seeing a copy of the questionnaire, just let me know via e-mail or a by posting a comment and I’ll send it over.