Every Sunday, Life Force Kiosks is in the community conducting our raffles. For anyone new to this blog, I’ll provide a quick overview. Whenever a customer buys either a water treatment top-up or a jerry can washing from Life Force Kiosks, their sales receipt doubles as a raffle ticket. This has two substantial benefits. 1. Raffles [...]
Posts Tagged ‘Marketing’
LFK Raffle video and pictures
Posted in Kibera Water Kiosk Project, tagged Africa, clean water, Kenya, Kibera, Marketing, water purification and storage on June 27, 2011 | 1 Comment »
10,000 Liters Purified!
Posted in Kibera Water Kiosk Project, tagged Africa, clean water, Kenya, Kibera, Marketing, water purification and storage on June 16, 2011 | Leave a Comment »
I spent a few days this week in rural Kenya working on a sanitation project so I wasn’t able to announce a huge milestone. Life Force Kiosks recently purified our 10,000th liter of drinking water in Kibera. Actually, we’re already at over 11,000 liters purified. We’ve also cleaned about 200 water storage containers. As expected, [...]
Life Force Kiosks is Live!
Posted in Kibera Water Kiosk Project, tagged Africa, clean water, Kenya, Kenya Medical Research Institute, Kibera, Marketing, Ministry of Public Health and Sanitation, water purification and storage on May 25, 2011 | Leave a Comment »
It’s with great excitement that I announce that Life Force Kiosks began operations in the Gatwekera village of Kibera today. We launched this morning with an incredibly successful community event. The band and Emcee did a fantastic job of gathering and entertaining crowds of people who sat in our tents and lined the street to hear about [...]
Clean water kiosk update
Posted in Kibera Water Kiosk Project, tagged Africa, clean water, Kenya, Kibera, Marketing, micro-business, water filters, water purification and storage on May 20, 2010 | 4 Comments »
Yesterday I conducted my last set of field interviews in the Kitale region. This time I spoke with several people in one of the slums right outside Kitale. While the living conditions are quite poor, the level of sanitation is fortunately far better than Kibera. In the Kitale slums, most people are getting their drinking [...]
Water filter marketing
Posted in Ceramic Water Filters, tagged Africa, clean water, Kenya, market research, Marketing, water filters, water purification and storage on May 17, 2010 | 5 Comments »
Trying to craft an advertising strategy has been an interesting experience in Kenya. The marketing channels are far more limited than in the US. E-mail, direct mail, search engine marketing, magazine ads, and event sponsorship are all unavailable. Television ads are both prohibitively expensive and not terribly useful to reach a large population that doesn’t [...]
Marketing recommendations
Posted in Ceramic Water Filters, tagged Africa, clean water, Kenya, market research, Marketing, water filters, water purification and storage on May 16, 2010 | 2 Comments »
The interviews are just about done. The competitive research is complete, as is an assessment of viable marketing and distribution options. After several weeks in Africa and many weeks of research ahead of time, I’ve put together a 2.5 page document outlining the key findings and recommendations for the water filter marketing strategy. I’ve previously [...]
Good progress on filter distribution
Posted in Ceramic Water Filters, tagged Africa, clean water, Kenya, Marketing, water filters, water purification and storage on May 12, 2010 | Leave a Comment »
Today we reached a key milestone towards the successful distribution of the water filters. Along with one of the factory staff members, I went to speak with several shop owners in Kiminini market to gauge their interest in selling the filters. Not only were they very excited about selling them, but they also said that [...]
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